Nobody reads legal boilerplate, and regulators know it. The specific, plain wording that raises informed consent and survives scrutiny.
Every growth team fears the consent banner tanks conversion. The evidence is more nuanced: banners cost little when designed well and cost a lot when designed badly.
GDPR requires proof of consent, not just consent. What a defensible consent record contains, how long to keep it, and the gaps that sink enforcement responses.
You do not need a consultant to find the big consent gaps. A 20-minute self-audit: the tag check, the reject test, the persistence check, and the records review.
The banner asks; the policy explains. What each one does, why most sites need both, and what belongs in each.
Pre-ticked consent boxes do not meet GDPR's standard for valid consent. What the law requires and what a compliant banner looks like.
For most websites that set non-essential cookies, yes. The EU GDPR and ePrivacy rules require opt-in consent before tracking cookies run, the UK ICO.
Google Consent Mode v2 is the framework Google tags use to receive a visitor's consent state and adjust their behavior accordingly. Since March 2024,.